Lexus Eid campaign

The “Your Eid is Golden” campaign aims to captivate customers during the festive occasion of Eid and promote sales for Lexus. By associating the brand with the concept of gold, the campaign communicates that choosing a Lexus ensures a truly luxurious and exceptional Eid experience.

What sets this campaign apart is the enticing offer of actually winning gold from Lexus. This unique element adds excitement and exclusivity to the campaign, presenting customers with an exceptional opportunity to add real gold to their Eid celebrations.